Rave Revues of Valencia, California is a film and television agent specializing in representing corporations who want their names, products and services used on the Silver Screen. We have over a decade of experience in the entertainment industry and our aggressive production department is constantly trying to find "Nouveau" products and services to be featured on Prime-Time Television and in some of Hollywood’s major Motion Pictures.
Products have appeared in movies and televisions since the early 1950 and product placement companies first appeared in the 1980s. Today, hundreds of advertisers of all sizes consider product placement also known as product integration an extremely viable element of their overall marketing mix. "The Academy of Motion Picture Arts and Sciences has yet to designate an award for 'Best Appearance by a Product in a Film'. Nonetheless, products appear to be on their way to ranking with the movies most important luminaries," states Luis Weisberg in his column in Advertising Age. Integrating products in the entertainment industry has become a worldwide trend in advertising and is a vehicle for everything from food products to electronics to automobiles.
Brand-name products are receiving "Rave Revues" in Hollywood. They can't sing, they can't dance, and they can't act, but they receive almost as much attention as their human counterparts. Imagine the impact of your customers seeing their favorite star using your products. Your company's name and visual footage becomes an integral part of film and television conveying subliminal messages and implied endorsements.
Rave Revues is providing a sales tool that is capable of great influence on your consumers. The basis for this marketing strategy is as simple as it is effective; we are all moved to emulate our heroes. By using products in a scene it provides a boost to the level of credibility or realism of the story being told. In the process, it has proven to be an efficient, impactful medium for advertisers to increase brand awareness and reinforce brand positioning for your products or services.
We will work on hundreds of videos, television series, cable shows, and feature films this year by working closely with the production coordinators, property masters, and set decorators to make sure your merchandise will receive optimum exposure and be represented in the same dignified manner as used in your national advertising campaigns.
The value of corporate exposure in films and television cannot be over-emphasized. All innovative companies should view it as an essential part of their overall marketing strategy fitting into the mix of Advertising, Promotions and Public Relations.
Let our talented and dedicated team of professionals navigate your brands in world of entertainment.
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